The free Google Analytics tools are great. They are easy to set up and install on any website. We like to review the reports monthly to track traffic patterns, referrals and bounce rates. This gives us insight into what parts of the website may need further optimization or direct marketing. For the site owner, they can easily track their traffic and know that their site is attracting visitors.
We will set up the proper tracking code and provide it to your developer with specific instructions on where to install it. Then, we'll set up a custom dashboard and schedule weekly reporting direct from Google.
You can track many metrics including total traffic, how much traffic is coming from your social media efforts and what type of devices are being used. All useful information for keeping your website relevant to your users.