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Conversion Optimization on WebsitesConversion Optimization

     - Getting Visitors to Take Action


This is the art of engaging the reader and getting them to read your message and hopefully take action. From being visually appealing to creating an effective Call to Action, the page needs to be compelling to move the visitor down your sales funnel.


The Short Attention Span Syndrome

Bounce Rates are a serious metric reported in your analytics reporting. Today, it's easy to click away from a boring page. When someone gives Google or Bing a search query, the landing page needs to answer that question. At the least, it should entice the reader to spend more time searching the site to answer their question.

We use a series of methods to optimize pages. From compelling, focused content to directly respond to search queries. This not only results in stronger organic optimization, but can also convert the visitors at a higher rate.

Conversion optimization is the next step to successfully marketing a website after your basic keyword optimization. It needs to match your particular sales process to create a compelling marketing message. We can develop your content to make your message convert.


Here's the leading industry event to learn the latest best practices for conversion optimization:

conversion optimization