"Content is King"
- Google Keynote Speech at a Search Conference
There are two goals in SEO Copywriting; search engine rankings and the marketing message. Writing compelling content that responds to keyword queries is the key to online success. Remember, your content is serving two masters: search engine rankings and customer conversions.
One of the ranking factors that Google and Yahoo have talked about at numerous industry conferences is the rule of 'Current and Relevant". The content and the supporting metas and attributes need to give a focused and congruent message, both to the search bot and more importantly to the human visitor. Also, the content needs to be updated on a regular basis. Otherwise, the rankings will fall over time.
Good content writing is, by far, the most important factor in gaining rankings for a web page. Different pages on a website should rank for different keywords, making the overall site rank for many of your most important keywords.
We are experts in developing creative and compelling content. Call us to discuss your project.