Finding your niche online and optimizing for those targets is key for online success. As marking pros, our focus is to get traffic to the website. The development team creates it, and we market it. It's a right brain - left brain thing.
Our specialties are Keyword Research, Organic Optimization, Google Analytics, Pay per Click Advertising and Conversion Optimization. The ultimate goal ? To measurably increase your web traffic and conversion rates.
Our approach is to start with the keyword focus and website architecture. Optimizing the URL structure is the basic foundation and the single most important piece of a well executed search optimization project. Pages will get organically indexed easier and any paid ad campaigns will benefit from higher 'quality scores' and lower costs. We are experts at this. Ideally, the architecture work should be done when she site is being designed. Updating an existing site is a little more work as we need to save, and re purpose, existing pages and their rankings.
Various types of marketing require different approaches. Campaigns are designed to follow specific marketing goals, with both geographic and demographic profiling, using targeted landing pages or niche ads.
One of our specialties is the real estate market. We know the Denver area very well but have done projects nationwide. The main challenge that brokers have is competing with Zillow and the national franchise websites. Real estate is a local business and the local brokers should be able to
We like to have a phone conversation and take a quick look at the website project. We will give you a quick opinion and if it's a project we can be successful with we'll recommend a Website Audit for $295.-That gets you a written report with our preliminary recommendations.
Then, we'll probably suggest developing a specific keyword focus and then offer to update your site architecture. The next step will be to update the content, giving each page a focus and call to action. We know that the search engines respond well to website updates and doing regular updates to your site will keep your ranking up.
Each project and target market is unique, and the competitive landscape is varied. Some market segments are easy and others can be very expensive to compete in.
Just as a reference, the latest salary guide in 2016 for SEO's shows a range from $45k for an entry level person (less than 2 years of direct experience) to $85k+ for an experienced SEO Marketing Manger. Large companies often have 5+ dedicated employees in their web marketing department. Titles include Content Marketing, Paid Ads, Social Media and Web Analytics Specialists.