All real estate is local. Individual brokers farm their local markets and do the transactions. However, Zillow and the national franchise chains dominate the search results, even for the most locally focused searches. They have the budgets to defeat the local brokers rankings. The brokers even help them do it by contributing endless posts and content to these national sites, making them rank even higher in their local markets. Many brokers just give up and use pay per click ads.
So, we approach real estate SEO from a niche perspective. Broker websites that have focused and geo targeted content and good organic optimization can rank in the top five results for their niches. Our experience has proven that it can be done.
First, we would like to review your existing website and offer some free advice and recommendations. We may suggest a series of optimization items ranging from three hundred dollars. A common total price is around two thousand dollars. The large brokerage firms typically spend over five thousand per month, but they can get tremendous traffic. Depending on your local market, we should be able to improve your local rankings.
We recommend that you optimize the website prior to running any paid ad campaigns. We can set up and fine tune a paid ad campaign for you and train you on how to manage it yourself. Call us to discuss the options.